Role of Relevant Regulatory Bodies P5 (d)

A regulatory body is a public authority or government agency responsible for exercising autonomous authority over some area of human activity in a regulatory or supervisory capacity. Its primary activity is to protect the public. Unlike professional bodies, it is established on the basis of legal mandate.

Regulatory bodies exercise a regulatory function, that is: imposing requirements, restrictions and conditions, setting standards in relation to any activity and securing compliance, or enforcement.

Relevant Regulatory Bodies can include the Press Complaints Commission as already mentioned.
The PCC put together a series of advice guides for members of the public. These cover a range of issues including dealing with cases of potential harassment, handling media coverage following a death, the principles of court and inquest reporting, and the provisions of the Code that relate to schools and children.

The PCC can protect the public from incorrect articles in magazines such as Vogue and focuses on Accuracy.
Here is an example:

Ms B Coverley complained about the articles in Vogue contained misleading references regarding her, in connection with the film of a novel written by her daughter.
And as shown in the screenshot, the resolution the PCC came up with was to take note of the complaint;s objections for future reference.
This protects the public allowing them to complain about incorrect information shown in any publications including Vogue. This is one role of the Regulatory bodies.

Another protection site for the public is the Advertising Standards Authority.
The ASA is the self-regulatory organisation of the advertising industry in the UK. It is a non-statutory organisation an so cannot interpret or enforce legislation.

As you can see, the ASA cover and deal with Magazine and newspaper advertisements. They handle with complaints about advertisements shown in Media, e.g advertisements shown in the Vogue magazine.

Here is an example of how ASA deals with complaints. Natalie Portman on the Dior Mascara Advert was banned and the ASA has rules that the advert must not appear again in its current form. This is because they had consumer complaints for the Dior show New Look advert and that Natalie Portman's "natural lashes" were retouched digitally in post-production to increase the length and curve of a number of lashes and replace a number of missing or damaged lashes.

Another problem in the fashion Industry which is often shown in the Vogue magazine is the common issue with 'Size 0 models' Which is an example of Bad representation within the magazine and print fashion industry. These models are not stereotypical thin women anymore, instead it is real. Most of the models in the fashion industry are said to do anything in order to have the 'perfect body'. This is showing young females that the 'perfect body weight' is to be size 0, and this is not a good message to be sending out to young females who may already be feeling insecure with their imperfections.

Here is a screenshot of an article online about the issues of size 0 models and that the modelling industry has turned into a 'thin-obsessed' culture. It explains that starving models eat tissues and resort to surgery when dieting isn't enough. This is not a good message that should be sent out to young females and is a major problem in many of todays fashion magazines, especially Vogue.

Here are a few screenshots of the article:

In the late 1980's many of the women in the modelling industry were healthy and never harmed their body by trying to get thinner. 

Whereas nowadays as you can see from this screenshot of the article, models are harming their body's, for them to look like skin and bone...which may make them happy in the short-term but they have permanently damaged themselves long-term and this is not what models should be like. Models should be healthy role-models for young women who can look up to them and know that you do not have to be size 0 to be beautiful.

This is not what young women should be seeing in their day-to-day lives and thinking that this is beautiful. 

The role of Regulatory bodies could be to stop this stereotypical message to people in the fashion industry and try to build up a modelling industry where young female models are healthy, strong and not typically skin and bone. 

Meaning and Purpose:
A regulatory body is a public authority or government agency responsible for exercising autonomous authority over some area of human activity in a regulatory or supervisory capacity. Its primary purpose is to protect the public. Unlike professional bodies, it is established on the basis of legal mandate.