Vogue is a globally recognised fashion and lifestyle magazine.
- It is published monthly in 23 different national and regional editions.
- Vogue is owned by Condé Nast.
Condé Nast is a mass media and multinational company headquartered at One World Trade Center in New York City and is a division of Advance Publications, this means that the company is privately owned.
The company was founded in 1909 by Condé Montrose Nast and has been owned and operated by the Newhouse family since 1959. Samuel Irving Newhouse, Jr. is chairman and CEO of advance publications, Charles H. Townsend is its chief executive officer and Robert A. Sauerberg is its president.
Mass media means it allows text, sound, graphic and video images to be combined into one programme.
This means that the company is run by itself rather than being run by the public or any other companies. The advantage of this is that the individual or group can decide how to run the business and can keep all the profits itself.
It is also Multinational which means the company has either investments or operations in two or more countries. The advantage of this is that the cost of production throughout the world will cost a lot less.
The company was founded in 1909 by Condé Montrose Nast and has been owned and operated by the Newhouse family since 1959. Samuel Irving Newhouse, Jr. is chairman and CEO of advance publications, Charles H. Townsend is its chief executive officer and Robert A. Sauerberg is its president.
This means that the company is run by itself rather than being run by the public or any other companies. The advantage of this is that the individual or group can decide how to run the business and can keep all the profits itself.
It is also Multinational which means the company has either investments or operations in two or more countries. The advantage of this is that the cost of production throughout the world will cost a lot less.
Condé Nast is the parent company of the Vogue magazine.
Condé Nast Digital Studio: The Condé Nast Digital studio design and executive creative commercial advertising solutions launched early in 2014.
The In-House studio specialises in:
- Display and Native advertising formats
- Ipad-optimised ads
- Rich media content hubs
- Commission of contributors: Fashion illustrators, bloggers, Vogue editors, photographers and videographers, stylists, hair and makeup artists and models from the Vogue talent pool
- Social media campaigns
- Direct Marketing campaigns
- Competitions and data capture opportunities
All creative solutions developed by the studio are optimised across the desktop, tablet and mobile devices.
Meaning and Purpose:
Condé Nast is a mass media and multinational company headquartered at One World Trade Center in New York City and is a division of Advance Publications, this means that the company is privately owned. This is important to know because it is the primary owner of Vogue where they produce the highest quality content for Vogue Print, as well as The vogue website, advertisements, editorial, design and digital etc.
Because Condé Nast is a Multinational company, they can provide Vogue in many different countries such as Vogue, India and Vogue, Australia.
Where the darker shade is on the map is where Condé Nast works as a multinational Company.
Here is a text from the Condé Nast International website explaining that they are a multinational, ethic and cultural workforce:
THE PEOPLEWhat drives this company forward is a bold commitment to excellence, something that can only be maintained by a diverse, multinational, multi-ethnic and therefore multicultural workforce. We are continually recruiting supremely skilled professionals, new and established alike, from the global pool of creative talent, without regard for age, origin or background. Our only stipulation is this: we want to find, nurture and reward those individuals who are as passionate about the media industry as we are, those eager to help shape and inform its bright, exciting future.
Vogue Global Reach:
Vogue, owned by Condé Nast also uses Cross Media, where their are editions of Vogue on print, mobile phones, social networks and tablets etc:
Vogue is also available on Mobile phones, websites, Prints, TV.
The reason for a cross media company is to enable Vogue to be advertised in many different ways and helps it to be the most popular magazine company in many different countries. And due to it being Multinational, Nationalities of all different kinds know about Vogue increasing their popularity and moving them up in the Magazine industry.
Condé Nast Digital Studio: The Condé Nast Digital studio design and executive creative commercial advertising solutions launched early in 2014.
The In-House studio specialises in:
- Display and Native advertising formats
- Ipad-optimised ads
- Rich media content hubs
- Commission of contributors: Fashion illustrators, bloggers, Vogue editors, photographers and videographers, stylists, hair and makeup artists and models from the Vogue talent pool
- Social media campaigns
- Direct Marketing campaigns
- Competitions and data capture opportunities
All creative solutions developed by the studio are optimised across the desktop, tablet and mobile devices.
Meaning and Purpose:
Condé Nast is a mass media and multinational company headquartered at One World Trade Center in New York City and is a division of Advance Publications, this means that the company is privately owned. This is important to know because it is the primary owner of Vogue where they produce the highest quality content for Vogue Print, as well as The vogue website, advertisements, editorial, design and digital etc.
Because Condé Nast is a Multinational company, they can provide Vogue in many different countries such as Vogue, India and Vogue, Australia.
Where the darker shade is on the map is where Condé Nast works as a multinational Company.
Here is a text from the Condé Nast International website explaining that they are a multinational, ethic and cultural workforce:
THE PEOPLEWhat drives this company forward is a bold commitment to excellence, something that can only be maintained by a diverse, multinational, multi-ethnic and therefore multicultural workforce. We are continually recruiting supremely skilled professionals, new and established alike, from the global pool of creative talent, without regard for age, origin or background. Our only stipulation is this: we want to find, nurture and reward those individuals who are as passionate about the media industry as we are, those eager to help shape and inform its bright, exciting future.
Vogue Global Reach:
Vogue, owned by Condé Nast also uses Cross Media, where their are editions of Vogue on print, mobile phones, social networks and tablets etc:
Vogue is also available on Mobile phones, websites, Prints, TV.
The reason for a cross media company is to enable Vogue to be advertised in many different ways and helps it to be the most popular magazine company in many different countries. And due to it being Multinational, Nationalities of all different kinds know about Vogue increasing their popularity and moving them up in the Magazine industry.
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