Advertising P4 (b)

Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. This is very important in Media, and Vogue advertises many products inside the print as well as the Vogue brand being advertised itself. 

Advertising is very important to Vogue as:

- Advertising is the only medium you can control 

- Advertising allows Vogue to target ideal customers only

- Advertising creates awareness for the content

- Advertising adds credibility to the message

- Advertising amplifies everything else Vogue does

The way in which the Vogue brand is advertised itself can be through adverts on T.V, websites, posters and billboards. 

1. These images are showing how the actual Vogue brand is advertised, especially on posters and billboards. 

The Billboard showing of the Vogue brand is very effective, because as hundreds of people drive past these billboards their eyes are drawn to the advertisement. 

As well as being advertised, Vogue also advertises many brands inside their print magazine. The type of things that are advertised inside the Vogue magazine are makeup brands, clothing brands, jewellery brands etc. 

All these images above show the advertisements inside the Vogue magazine. From this you can see that all the products being advertised are all by upmarket brands and this tells you about the target audience, which focuses on young women who want to see the latest upcoming fashion trends and new product from their favourite clothing and makeup brands. 

Below is a front cover of a Vogue magazine where it says 'Update your style for Sprint' Which shows you straight away that they will be advertising new season fashion trends for Sprint by different brands such as Michael Kors or Tommy Hilfiger etc. 

The image above shows the Vogue print overview of Advertising opportunities. 

This is the advertising inclusion, telling you that the advertisers in the print addition of Vogue will be included in the digital edition as well. Because of the no additional cost, this will ensure that the advertisers of Vogue will stay interested and want to carry on advertising their products with Vogue. 

This image shows the Print advertising rates and where about certain types of advertisements will be placed inside the Vogue Print edition. As you can see the most expensive place to advertise would be inside the front Cover Gatefold of 4 pages and the Barn Door which are both £144,640. The cheapest would be half a page which is £14.100

1. This image found on the Condé Nast Vogue website shows why Vogue is the best source of information for a modern woman. As you can see all these statements say that women come to Vogue for the advertisements and to find out the fashion trends etc. 

Meaning and Purpose:

Advertising is a form of marketing communication used to persuade an audience to take or continue some action, usually with respect to a commercial offering, or political or ideological support. This is very important in Media, and Vogue advertises many products inside the print as well as the Vogue brand being advertised itself. The purpose is to advertise certain products inside the Vogue magazine to reach their target audience by including products relevant to the magazine itself. For example, makeup brands and products such as 'no7 foundation' will be advertised inside the magazine as this is part of fashion and so is relevant to the Vogue fashion magazine. 

The things advertised in Vogue consist of beauty products, and upcoming fashion styles. The reasons why they advertise with Vogue is because Vogue is the most popular fashion magazine which is owned by a multinational company called Condé Nast so their products advertised will be shown world wide increasing their selling rate.

1. In these two examples, clothing for the upcoming season are advertised which will suit the target audience of young females because they are always interested in what fashion is in and what fashion is out. Vogue could be seen as a guide to what clothing styles are fashionable and what is not. 
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