I am analysing two magazine covers by the company of Vogue:
1)
Genre: Print - non fiction and is specifically aimed at young women and teenage girls.
Purpose: The purpose of this magazine is to entertain, educate interested viewers in new styles and fashions for the upcoming summer and news about models and people in the fashion industry and to sell products such as clothing and makeup. Specifically quoted from Vogue, 'Make this your definitive guide to the upcoming months, from what to wear, where to go, and what to do'
Meaning: The meaning of this magazine is created through colour, text, images and costumes. All these factors work together to portray the sense of summer. This is because all the colours used are light, the text font colour is also light and includes whites and pinks. The main image is a picture of Kate Moss, who is wearing summer clothing to promote the new summer fashion. From this the viewers already know what will be included inside the magazine and will consist of upcoming fashions for summer and sell products.
This magazine is promoting fashion and new styles. The style and content of this magazine help to advertise new summer fashions.
Here is another magazine by Vogue that I am analysing:
Genre: Print - non fiction and is specifically aimed at young women and teenage girls.
Purpose: The purpose of this magazine is very similar to the purpose of the magazine above. Vogue magazine's are known for their distinctive role in advertising new fashions and styles. It is to entertain and educate/inform viewers interested in fashion. For this magazine, Vogue is advertising upcoming winter fashions and styles, as well as selling fashion products such as makeup and clothing.
Meaning: The meaning of this Vogue cover is created, similarly to the cover above through colour, text, images and costumes. The colour of this magazine consists of wintery colours such as red, whites, blacks and dirty green/blue. Just by looking at the front cover, the viewer can already tell that upcoming winter fashion will be advertised and shown inside the magazine. Again, the magazine is promoting fashion and new styles.
'In Vogue: The Editors Eye (2012)'
- Is a film on the production process of Vogue, and what Vogue looks like from the fashion Editors eye:
Fashion editors are the main reason as to why the process of the production takes place, they are the people who make things happen and see if everything is just right before the production goes on.
Fashion Editors come up with ideas about models, themes, the setting and fashion stories to provide the highest quality outcome for the magazine. Without them, there would be no photoshoot for the magazine.
Fashion editors are also responsible for the script development, storyboarding, and have a part in the production such as the filming and editing. They come up with the ideas that help with the script development and so can produce a storyboard to ensure the photoshoot goes exactly to plan.
Production Processing:
To begin with, work has to be accepted, so commissioning editors negotiate the purchase of intellectual property rights and agree on royalty rates.
Pre-Production stages:
As editing of the Vogue magazine progresses, front cover design and initial layout takes place and sales and marketing of the magazine begins.
Photoshoots for the magazine will then take place after the pre-production stages, such as the script development and storyboarding, so that the fashion editors know exactly what type of magazine and style it will be before beginning to work on it.
Editorial Stage:
To publish the work on the magazine, a decision is taken and the technical legal issues have to be revolved. The fashion editors will edit the work once improvements and small changes have been made. The staff may copy edit to ensure that the work matches the style and grammatical requirements of each market. Editing may also involve structural changes and requests for more information by different parts of the operating model, for example the editor in chief, Anna Wintour. Below is a picture showing an editorial meeting between the fashion editors where they edit work once improvements and possibly small changes have been made. This will ensure the best possible outcome for the magazine.
Design Stage:
When a final editorial decision has been agreed upon, the next phase is design and style for the magazine which will be similar to their previous magazines based on fashion, but with different advertisements and fashion to meet the new up-coming season style requirements. This may include artwork being commissioned or confirmed of layout and a variety and varied amounts of photographs. The design process prepares the work for printing through processes such as typesetting, proofreading, dust jacket composition etc.
Sales and marketing Stage:
This stage is closely intertwined with the editorial process. As front cover images are produced from the photoshoot are edited, sales people may start talking about the magazine with their customers to build early interest. Publishing companies may also help with Vogue and produce advanced information sheets that may be sent to customers or overseas publishers to gauge possible sales due to Condé Nast being a multinational Company which owns vogue. As early interest is measured, this information feeds back through the editorial process and may affect the formatting of the magazine and the strategy employed to sell it. Vogue needs to be careful that they have strong initial feedback, otherwise the print-run of Vogue may be reduced or the marketing budget is cut.
Printing:
After the end of editing and design work, the printing phase begins. The first step involves the production of a pre-press proof, which the printers send for final checking and sign-off by the president of Condé Nast, Robert A. Sauerberg and the editors and editor in chief, Anna Wintour. This proof shows the magazine precisely as it will appear once printed and represents the final opportunity for the fashion editors and publishers to find and correct any errors. Once the publisher has approved the proofs, printing - the physical production of the printed work begins.
Binding:
With magazines, binding follows upon the printing process. It involves the printed sheets, securing them together, affixing boards, and the covering with other materials etc.
Distribution:
The final stage of the production process of Vogue magazine involves making the product available to the public, usually by offering it for sale. Vogue magazines will be sold in newsagents, supermarkets etc. As Condé Nast is a cross media company, the new magazine will be advertised on the vogue website, on print and mobile apps so it is largely exposed for customers.
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