Competitors P1 (e)

There are many other companies that are in fact, owned by Condé Nast in which compete with Vogue. From my research, I have found that Vogue is most popular as you can see in the image below:

Vogue has the highest circulation, readership, unique users and page impressions.

From this, Vogue has a competitive advantage over the other magazine brands as the organisation acquires an attribute/combination of attributes that allows it to outperform its competitors such as Vanity fair. This is because Vogue's scope extends beyond culture, and includes interviews with influential people, food and drink reviews, hotel and travels features appear alongside authoritative catwalk-features, beauty products and supermodel imagery. Vogue has has high grade ores and access to highly trained and skilled personnel human resources as well as a better identification and understanding of customers.

Although, Vogue has many competitors such as Vanity fair in which is also a very well known magazine brand. They are both similar in what they advertise and both include influential people and well-known supermodels and so competition between both would be very high.
Disadvantages of competition is that it can because they are both so similar an unhealthy relationship between both brands can grow, although this is avoided as they are both owned by the same company, Condé Nast and so share more or less the same operating model.

This shows the percentage of Vogue users/readers/those who have a tough point with the Vogue brand. 

These figures show the circulation, readership, average Age of reader, AB, ABCI, average number of times each issue is re-visited and the average number of hours each issue is read for. This shows that Vogue is a majorly popular magazine brand in which many people use. 

This shows the Vogue global reach in which 21 editions reach 40.4 million people which is an excessive amount showing the huge popularity of the Vogue brand.

Vogue is a cross media and multinational company. So they sell products all around the world as well as on different types of media including print, online and on mobile apps which increases their popularity and this is a big impact Vogue has over their biggest competitor, Vanity Fair which is another fashion magazine owned by Condé Nast.

Meaning and Purpose:
The meaning of competitors, is the other magazine brands that sell similar magazines to Vogue. For example Vogue and Vanity fair are both competitors as they are both fashion magazines. Knowing your competitors is very important, so that you can improve as they improve without ever falling behind and losing popularity or market positions.

Condé Nast who own Vogue, also need to be aware of competitors such as Hearst Interactive Media. Condé Nast have a variety of ways of staying in a high market position above their competitors as they own a range of magazine brands which all have a digital version as well as print increasing their readership and selling rates.