Market position P1 (d)

Market Position is a ranking of a brand, product, or company, in terms of its 

sales volume relative to the sales volume of its competitors in the same market 

or industry. 

Condé Nast is a very popular magazine owner of a variety of different brands.

The magazines range from fashion, e.g Vogue, Sport e.g Golf World, Travelling 

e.g Condé Nast traveler and many more. 

Here is a screenshot of the Condé Nast International website, which explains 

why Condé Nast is a popular Ownership. 

Condé Nast is international enabling magazines to be sold all around the world, 

increasing their market position and popularity. 

'Condé Nast International is a leader in publishing sophisticated enhanced digital editions of its magazines, and has introduced many publishing innovations. The pocket-sized Glamour, developed by Condé Nast in Italy, has been replicated across the industry, and enabled Glamour  to seize market leadership in multiple markets. Vanity Fair, published in Italy as a weekly magazine, has rapidly become the biggest-selling quality title in the sector.'

This is a quote from the Condé Nast international website, explaining that Condé Nast is a leader in publishing enhanced digital editions of its magazines, which also improves their market positions because not only do they have prints of each magazine, but also digital editions e.g websites, or mobile apps which increases their popularity as there is a variety of ways people can access their favourite Condé Nast brand. 

'Since 1996, with the launch of Vogue.co.uk, Condé Nast International has been positioning itself as a leader in digital publishing, with branded websites, iPad and mobile apps, and editions on multiple devices. The company has simultaneously diversified and expanded with contract publishing ventures, a restaurant division, fairs, conferences, festivals and the first Condé Nast College of fashion and design.'

'For almost a century, Condé Nast International has been a magnet for the world's leading Editors, photographers and Creative Directors.  The Condé Nast archive serves as a barometer of social and cultural change shaping the twentieth century.   The years between the World Wars saw some of the great artists of the period commissioned from Dali to Bérard. Contributors and writers for Condé Nast titles have ranged from J. D. Salinger, Truman Capote, Edith Sitwell, Virginia Wolfe, Aldous Huxley, Colette, Nancy Mitford, Bruce Chatwin, J. G. Ballard, W H Auden, Iris Murdoch, Simone de Beauvoir and Kingsley Amis to Joan Didion, John Updike, Peter Sellers, Salman Rushdie, Dominick Dunne, V. S. Naipaul, Tom Wolfe and Christopher Hitchens.'

from these two quotes, it tells me that Vogue, owned by Condé Nast is the leader in digital publishing with branded websites, ipad and mobile apps increasing the market position of Condé Nast. Condé Nast also includes the world's leading editors, photographers and creative directors to ensure their magazines are sold with the highest possible quality operating models. 

Here are a few of Condé Nast's competitors:

Bauer (print only)

Hearst

IPC Media Ltd

Immediate Media Company

Future Publishing Ltd

Dennis Publishing Limited

Due to the variety of magazine brands Condé NAst own, with digital editions of every magazine they stand out as the most popular against their competitors with Vogue being the most popular fashion magazine globally due to Condé Nast being a cross media and Multinational business. 

The market position of Condé Nast impacts the market position of Vogue, and 

due to Condé Nast being in a high position this enables Vogue to be the most 

popular fashion magazine. 

VOGUE

The fashion bible, Vogue announces a new ABC of 201,077, with UK actively purchased copies up 5% period on period and 2.1% year on year.* Digital edition sales have increased by 9.4% period on period and 124.5% year on year, while UK subscriptions have grown by 10.6% period on period.  

The quote above is showing that in terms of Market Position, Vogue has a high ranking and has a successful sales volume in the same market/industry. 

 From the image above, you can see that the 21 editions of Vogue reach 40.4 million people and the highest selling volume globally is in the UK.

From this image above, you can see that Vogue has the highest brand reach, putting them in the top Market position in the magazine industry globally. Their circulation is the highest in the magazine print industry reaching 200,141, as well as their readership reaching 1,148,00, their unique users reaching 2,217,678, and lastly their page impressions reaching 40,367,113. 

Meaning and Purpose:

Market position explains the position and ranking of a business and how well they sell their brands, and how many people their brands reach. By knowing this, you can see who your competitors are which is very important if Condé Nast want to stay as the highest ranked media business.